What is a brand story? A brand story is a complete picture of who you are, what you stand for, what you care for and what you want to achieve in your business. It is a combination of high quality and strategic content, real life stories and testimonials from your clients, customers and stakeholders. What should a brand story include? In general, your brand story should have 3Ps: Purpose, Promise and Personality. Your brand purpose …
Category: Social Media
Is Social Media Marketing good for small business? Yes. Social media has become an integral part of modern business marketing. With billions of people using social media platforms, it’s a great way for small businesses to reach their target audience and promote their brand. However, social media marketing can be overwhelming for small business owners who are just starting. In this article, I will guide you through the process of marketing your small business on …
In today’s digital age, having a strong social media presence is essential for any business looking to succeed. Social media provides businesses with many opportunities to grow and meet their objectives and vision. However, having a social media presence alone simply does not cut it. To truly reap the benefits of social media, businesses need to have a well-defined social media strategy. As Jack Canfield once said, you create your own luck by great preparation …
Social Profiles